Welcome to Heartland Lakes Development Commission’s overview of Hubbard County and the heart of the Heartland Lakes communities. Grounded in ESRI-based demographics, this profile highlights the population, housing, income, and workforce foundations that shape parks and place, communities and commerce. Our work is intentionally community-first, collaborative, and outcomes-driven: expanding opportunity for advanced manufacturing, food processing, trade and retail, tourism and hospitality, and entrepreneurship—so that Park Rapids, Nevis, Akeley, Laporte, Dorset, Lake George, and surrounding areas remain welcoming places to live, work, and vacation. At scale, we aim to grow tax capacity, sustain a robust operating budget, and broaden shoulder-season visitation, all while preserving the quality of place that makes the Heartland Lakes region uniquely attractive.
Hubbard County anchors a diversified economy that blends manufacturing, agribusiness, services, and outdoor recreation. The region benefits from a strong visitors economy, multiple waterways, and a growing emphasis on quality-of-place amenities that attract talent and investment.
Gateway to natural amenities and outdoor recreation, reinforcing Hubbard County’s lake-and-woods identity while supporting small-business activity and resident amenities.
Rural community that provides residential growth, agricultural productivity, and access to regional amenities; a critical piece of the county’s land-use and economic fabric.
Lake-centered community that contributes to Hubbard County’s quality of place, lifestyle attractors, and tourism-driven demand.
Located in the Northern portion of Hubbard County, a rural community that provides residential growth and access to regional amenities.
A smaller, close-knit community that complements Hubbard County’s rural and ag-based economy with residential stability and local services.
Hub of commerce and services for southern Hubbard County, with a vibrant lake country economy and a strong base in outdoor recreation, tourism, and small-business activity.
As of 2025 the population of Hubbard County, MN is 22,272. The population is expected to grow to 22,775 by 2030 - a growth rate of 0.45%.
The median age of Hubbard County, MN residents is 47.
The diversity index of Hubbard County, MN is 23.9, meaning that there is a 24% chance that any two people selected out of 100 residents will be of different race or ethnicity from one another.
The average household income in Hubbard County, MN is $91,185 and projected to be $98,475 in 2030. Per capita income is $38,013, projected to be $41,069 in 2030. 2.12% of households – 473 – have an income of $200,000 or higher. Average net worth is $1,010,053 and the average disposable income is $69,580.
There are 15,421 housing units in Hubbard County, MN; 7,427 are owner-occupied, 1,852 are rented, and 6,142 are vacant. The average home value is $384,506, with 1,480 homes built in 2010 or later, and 1,368 built in 1939 or earlier.
There are 1,043 businesses in Hubbard County, MN, employing 8,100 workers and pulling from a labor force of 9,468 age 16 and above. 3,780 workers commute into Hubbard County, MN from outside the county or state. Key industries for the area include:
5,465 residents both live and work in/around Hubbard County, MN. The average travel time is 26.0 minutes. 6.26% people have a commute of less than 5 minutes while 7.43% commute 90 minutes or more each way. Of commuters, 7,104 drive alone, 869 carpool, and 45 take public transportation. 330 use other modes of transport such as motorcycle, bicycle, walking, etc. 1,118 residents work from home.
4,644 members of the workforce hold a high school diploma or GED. 2,578 have associates degrees, 3,384 have bachelor’s degrees, and 1,724 hold a graduate or professional degree.
Source: ESRI, 2025-10-14
